Jiajia Smith Jiajia Smith

You’re MarketingKind: Our summer reading lists with Elaine Roberts

In our August You're MarketingKind Elaine Roberts led a fascinating group discussion on why, what and how we read. As a result of this session we're now sharing the MarketingKind 100 summer reading recommendations with suggestions from members, books that we've discussed with the authors in our gatherings and books written by members and discussed in our gatherings.

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Jiajia Smith Jiajia Smith

Coffee with a Cause on climate education

In our July Coffee with a Cause we worked with Heena Dave, Curriculum Designer at Teachers Development Trust, and Dr Leigh Hoath, Senior Professional Practice Fellow, School of Teacher Education at Leeds Trinity University, to promote a more evidence-based approach to sustainability and climate change education in the UK.

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Jiajia Smith Jiajia Smith

You’re MarketingKind: Why we consume with Helen Brain

In our July 5th You're MarketingKind we asked Helen Brain, Head of Sustainability at MediaCom, to come back to lead another discussion on sustainable consumption. In this session Helen built on the framework, which she shared with us in March and together we explored 'why we consume'.

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Jiajia Smith Jiajia Smith

Coffee with a Cause with Gloves Not Gunz

How can you reduce youth violence while helping to build the confidence, resilience and the life chances of young people?

Supporting Gloves Not Gunz is a great place to start. Adam Ballard and Ben Eckett have created a programme that focuses on diverting and preventing young people from participating in crime by using boxing, jujitsu and yoga as a way to engage them.

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Jiajia Smith Jiajia Smith

Coffee with a Cause with Leeds Powerchair Football Club

In our May Coffee with a Cause Roy Sandbach, OBE interviewed club secretary Paul Gorman to learn more about Leeds Powerchair Football Club. Together we discussed with Paul how we can help to professionalising LPFC’s marketing and support the growth of their club as well as the sport of powerchair football.

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xChange: How can business unleash the true power of diversity?

In our May xChange Claire Kennedy, founder of Twenty Thirty Consulting, hosted a brilliant panel of experts including Simon Fanshawe, OBE, Aimée Massey and Jeffrey Arthur to explore the question ‘How can business unleash to the true power of diversity?’. It was an incredibly rich conversation filled with practical advice.

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Digital Fireside: Becoming a non-executive director with Célia Pronto

In our April 13th Digital Fireside Bob Boxer, co-founder of the cafe agency, interviewed Célia Pronto, Managing Director of Love Home Swap, to find out how she prepared for her first NED role, what she has learned from the NED positions she holds and her advice for others interested in taking one on.

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Coffee with a Cause in support of the Ukraine Appeal

In our March 25th Coffee with a Cause MarketingKind members came together to help Joel Barnett and his team to unite the marketing industry in raising money for the DEC's Ukraine Appeal by engaging brands in offering money can't buy prizes in a monthly prize draw.

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xChange: Is marketing nearly there yet? with Rory Sutherland

In our March 15th xChange Paul Skinner and Claire Low interviewed Rory Sutherland, advertising guru, author, columnist, speaker and behaviour change genius, to explore how marketing can help us to take better journeys in the literal sense of making our transport systems more people-friendly. 

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Coffee with a Cause with Global Generation

On Friday 4th March we had the pleasure of meeting up with MarketingKind members in person for the first time at Global Generation’s Story Garden in King’s Cross. Together we explored their brand story and how we could help them to engage more young people in joining their Generators programme to become the next generation of eco crusaders.

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xChange: Can we rescue humanity? with Ian Goldin

Recent research published by the University of Bath found that 56% of young people think that humanity is doomed, so in our February xChange we asked Ian Goldin ‘Can we rescue humanity?’. Together we explored how we can learn the lessons from the pandemic to avoid sliding back into 'business as usual' without doing what we must to prevent further crises.

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You’re MarketingKind: Charity partnerships with Joel Barnett

In our February You’re MarketingKind Joel Barnett, Managing Director of Fortune Hill, led a group conversation on charity partnerships and shared his experience of uniting the marketing community in raising over £100,000 for NHS Charities Together by creating the book Excerpts from Experts. Joel kicked off the group discussion by asking ‘how can we make it more of a priority for businesses to give back?’.

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xChange: How can we move beyond sustainability?

Louise McLaren, a Founding Member of MarketingKind, was inspired to host an xChange to explore whether the concept of ‘sustainability’ was ambitious enough considering the current state of the world. She wanted to bring together a panel of entrepreneurs building businesses that are truly regenerative and to explore together how we can all do more to create responsible enterprises fit for the challenges we face.

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You’re MarketingKind: Resilience with Aidan Morrison

Our January You’re MarketingKind gathering with Aidan Morrison was a great way to start the New Year. In the session Aidan shared the value of changing our mental and physical states to be better equipped for expansive or creative thinking. He led us in a quick practical demonstration of how we can take a moment at any point in the day to settle our minds and relax our bodies.

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Green Christmas wishes

The Dear Green Santa volunteer team, made up of many MarketingKind members, is having a wonderful time encouraging everyone to share their wishes for the planet with Green Santa. The highlights so far for this year’s campaign include being featured by Sky News, an amazing film of a skateboarding Green Santa and school workshops and events across the UK and Europe.

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