The daughter of a farmer and a chef, I’ve unsurprisingly spent the last 25 years in the world of food and drink - in local, regional and global marketing roles for companies such as Cadbury, Bacardi and Unilever and as CEO of a purpose driven single garden tea company, JING.

After eye opening studies at Cambridge University’s Institute for Sustainability, I’ve recently set up on my own to use my experience to support purpose driven brands in delivering triple bottom line growth - from partnering with them to develop their long-term, purpose aligned, strategies through to leading them through sustainable innovation and communications projects.

I’m most proud of the work we did at JING not only to deliver amazing tea experiences but more importantly the work we did to support the tea makers and their lands – from reworking the supply chain and pricing models - ensuring more monies went directly to the gardens, to partnering with the tea makers to make the switch to organic production - enhancing biodiversity, driving soil health and protecting them from chemical exposure in the fields.

I believe we marketers have skills and tools that can be used to drive good for people and planet and not just to drive profits. I know I'm going to learn so much from the amazing group at MarketingKind with such varied experience and skills.

I am a Creative Director, Creative Strategist and Social Impact Strategist. Founder of Creative Orchestra Advertising CONNECT2 and My Social Impact consultancy. Specialist and champion of ethical marketing.

I’m most proud of my book, Ethical Marketing and the New Consumer. Being dyslexic it was challenge to write it. Every week I get an email from people who have been inspired to take a more positive direction in marketing.

My favourite charity is Stop The Traffik (against slavery and human trafficking) as they are using modern technology and data to solve a problem that goes back beyond the Egyptians. And they are really nice people.

I’ve been a champion of ethical marketing, and the idea that doing good is good for business, for 25 years. So the MarketingKind community is a natural fit.

I'm an SEO consultant for purpose-driven and sustainable brands. I love helping to grow the online visibility of these kinds of businesses and to help them reach new customers through search engine optimisation and PPC, or investing in Google Ads.

I've helped a number of charities and environmental organisations with their digital marketing efforts, helping them to reach more people online. For one environmentally conscious business I helped them to grow their organic traffic by 150% year-over-year, whilst increasing conversions by 30%. I'm also proud of some of the work I've done trying to raise awareness of carbon emissions within the digital marketing industry, including a survey I wrote and later published on SearchEngineLand.

I really like what Protect Earth are doing - they are a small charity based in Bristol where they are helping to plant trees and to create and restore woodlands, meadows and hedgerows in the UK. Tree planting schemes get a bad reputation but I think what Phil Sturgeon and his team are doing is very hands-on and proactive - they seem to be doing things the right way, and not just talking about it. They've successfully purchased historic woodlands and have helped to protect and restore many such sites.

I joined MarketingKind because I wanted to meet other like-minded marketers whilst also being able to hear first-hand from other great purpose-driven organisations.