Welcome to MarketingKind
We’re a membership community of marketers, brands and causes who come together to create positive change through outcome-oriented online gatherings and activities.
Our marketers come from a wide variety of backgrounds with one thing in common: a desire to use their professional capabilities to create a better world.
Our causes are tackling some of the biggest issues in society today, including climate change, social isolation and poverty. They are looking to maximise their potential to change more lives for the better.
Our partners and sponsors are responsible businesses from FTSE 100 companies with global brands to consultancies and tech startups who recognise and embrace the positive role they can play in society.
Our gatherings
Our action-oriented events create tangible outcomes for everyone involved.
xChange
75 minutes
Together we can change the story!
xChange gatherings explore the bigger narratives that we live and work by and how we can change these narratives for the better. They combine expert-led discussions and Q&A with the opportunity for members to meet and work with their heroes. Our xChanges have tackled big issues like the role of business in ending modern slavery, alternatives to capitalism and combating climate change.
Coffee with a Cause
90 minutes
Change the world on your coffee break!
Coffee with a Cause sessions bring members together to learn more about a particular social issue and to work collaboratively to develop marketing ideas for a partner charity or social enterprise that addresses that problem. Some examples include working with Battle Cancer on their corporate engagement strategy, with Recycling Lives on their communications strategy and running a Christmas campaign with Dear Green Santa.
You’re MarketingKind
60 minutes
Share the change you want to see!
You’re MarketingKind gatherings are open and informal sessions where one member or guest shares a big idea with the group. We discuss the topic together and plan for how we can do more collectively to achieve needed change. Past sessions themes have included the transition to B Corps, the value of extracurricular activities, purpose wash vs true purpose, resilience, brand generosity and sustainable marketing.
Digital Fireside
75 minutes
Become a purposeful leader!
Digital Firesides create the opportunity to learn from and work with other members to become more conscious and impactful leaders. They include an intimate interview with a purposeful leader and a group discussion. Our Digital Firesides have explored topics such as renewal, meaningful enterprise, collective action and leading big change.
Changing the role of marketing
Many of society’s greatest challenges are marketing problems in disguise.
When we work on these problems together we change the way we think about our own capabilities, the role of marketing and what we can accomplish through our day jobs.
By becoming a MarketingKind member you give yourself the opportunity and the support network to become a bigger part of the change you want to see.
Our Story
MarketingKind is brought to you by the team behind Pimp My Cause, which is a free online platform connecting marketers and good causes to make it easier for both groups to access opportunities for pro bono marketing.
Paul Skinner and Anna Mullenneaux created Pimp My Cause in 2011 after realising that many marketers relish the opportunity to use their skills to do good in the world, and many non-profits could be transformed by their capabilities.
The online platform was launched to connect the two audiences and make it easier to access opportunities for pro bono marketing.
Over the last eleven years Pimp My Cause has grown to connect marketers with over 2,800 causes and the team are proud to have generated over £6m in pro bono support and over £22m of social value creation.
MarketingKind is now building on the great work at Pimp My Cause by offering a membership community for marketers to collectively change the world by helping good causes while supporting their peers and accessing new opportunities for growth and development.
And MarketingKind continues to operate and grow the Pimp My Cause platform, making pro bono marketing available for all.