In our recent You're MarketingKind gathering Jonathan Gabay shared with us what he has learned about how to create brand trust in an AI world from decades of work in marketing and advertising, creating training course for the CIM and universities and writing 15 books including his latest Practical Digital Marketing and AI Psychology.

In our December xChange Paul Skinner, founder of MarketingKind, interviewed Dennis Yi Tenen to explore what the history of machine learning can tell us about the future of how AI technologies will impact storytelling and culture.

In high-stakes marketing, trust fuels loyalty, amplifies advocacy, and strengthens customer relationships, turning one-off transactions into lifelong partnerships. Yet, in 2024, trust is eroding faster than ever. 

In our November You're MarketingKind gathering Kate Goldman-Toomey, Executive Director of Partnerships at Open Planet, shared their story and how they are creating a library of high-quality climate and nature footage, free to use for educational, environmental and impact storytelling.

'When everyone matters and everyone belongs, together we thrive.'

In our October Coffee with a Cause Caroline Taylor, OBE, Chair of Oasis Community Learning and a Founding Member of MarketingKind, shared this quote from Oasis's founder Steve Chalke because it perfectly sums up the philosophy of their work.

In our recent You're MarketingKind gathering Neil Davidson said of generative AI, 'This is going to change at an individual level, a team level, an organisational level pretty much everything we do in time as creative agencies. It will change jobs, it will change processes and it will change revenue models.'

In our October xChange Paul Skinner interviewed Dr Malka Older, humanitarian, academic and best-selling author of Infomocracy, to explore how we can narrate our way to a safer world.

In our September You're MarketingKind gathering we explored the business case for biodiversity with Shana Gavron, founder of Endangered Wildlife OU.

Shana explained, "Biodiversity could be our greatest employer, our greatest employee and our greatest trade partner. And it doesn't ask for anything except to be allowed to do what it has to do."

For our September xChange members and guests came together at Citizen Good in London to explore how we can encourage greater truthfulness in public discourse on the climate emergency.

Paul Skinner, founder of MarketingKind, interviewed Professor Mike Berners-Lee and The Rt. Hon John Gummer, Lord Deben to get their advice on what we can all do as business leaders and citizens to support meaningful action.

In our July You’re MarketingKind discussion Kian Bakhtiari, founder of The People, asked us ‘how can we restore our collective imagination?’.

In our June Coffee with a Cause Jackie Marshall, former Head of Marketing at Fairtrade, hosted the session and interviewed Parisa Wright, founder of Greener & Cleaner to explore how we can support the growth of their amazing charity that is tackling the loneliness epidemic, the cost of living crisis and the climate emergency all at once.

In our June xChange Paul Skinner, founder of MarketingKind, interviewed Manda Scott, bestselling novelist, to explore how Thrutopian narratives can give us 'a road map through' our current polycrisis existence to one we would be proud to leave to future generations.

In our June You're MarketingKind gathering with Philippa White, author of Return on Humanity: Leadership Lessons from All Corners of the World, we had the pleasure of discussing a people-first approach to leadership.

In our May 21st Coffee with a Cause we learned more about the incredible work of Bank.Green and together started to work to support the development their partnerships strategy.

In Tuesday’s Digital Fireside we explored 'life after the big job' in a very open, honest and engaging conversation with Mark Evans, former Managing Director of Marketing and Digital at Direct Line Group.

In our May You’re MarketingKind gathering we explored inclusive economics with Arunjay Katakam, digital payments expert, social entrepreneur and author of Generation Hope: How Inclusive Economics Can Help Us All Thrive.

"We're just being outplayed when it comes to narratives about all of this. The devil has often had the best tunes..."

Our April 23rd xChange with Sir Jonathon Porritt, CBE, co-founder of Forum for the Future and author of eleven books including Hope in Hell, was both starkly honest and galvanizing.

In our April You're Marketing gathering Tam Hussey, founder of Halo by Design, led a discussion about how marketing can be used effectively to create more sustainable behaviours.

When we think of the word ‘community’ we often imagine a place, but community can also be about coming together around a shared passion.

In our March xChange Paul Skinner, founder of MarketingKind, interviewed Polly Mackenzie, Chief Social Purpose Officer at University of the Arts London, to explore how we can mainstream social purpose in enterprise.