Battle Cancer - update on cause impacts

This week we had the pleasure of catching up with Scott Britton, Founder of Battle Cancer, to learn how they have been using the advice from our May Coffee with a Cause to provide more inclusive wellness support to people recovering from cancer and raise more funds for cancer charities. 

Scott had the ambition to test out the ideas from the session as quickly as possible to make the most of them. And I think we can safely speak for all volunteers everywhere when we say, a cause with an attitude like this is hugely rewarding to help and is very likely to get more support in the future!

You can watch our interview with Scott and read the highlights from the conversation below.

Highlights from Scott:

• Scott said the format of the Coffee with a Cause session was unique in bringing together so many complementary perspectives on their marketing challenges in one integrated session.

• Scott wanted to take action on the ideas generated immediately to create impacts as quickly as possible.

• Scott has changed his approach to working with corporate teams. Battle Cancer now looking at what they need first and then letting them know how we can help them to achieve it. They can help them to reduce sick leave, increase wellbeing and support employee engagement.

• Their corporate offering is now more data driven. It is now a full six to eight week programme where they can help them to track and measure results.

• Battle Cancer events are no longer just a one day CSR initiative. They are a measurable part of their business partners’ success and as a result are getting a lot more buy-in from corporate partners.

• Battle Cancer used to focus too much of their communications on their events, but the group helped them to see they needed to talk more about their mission and their brand and what the word ‘battle’ means to them.

• Scott has also started to reach out to past event participants to engage them more in Battle Cancers work and hopefully to make them long-term advocates.

• This has already led to great initial success with smaller corporate and brand partnerships and some very ambitious projects are now on the horizon.