Coffee with a Cause with the Small Charities Coalition

In our June 25th Coffee with a Cause, Annabel Venner interviewed Rita Chadha, CEO of the Small Charities Coalition, to give us background on their work and their priority marketing needs. We then worked together to upgrade the mission of their charity.

Rita said she was blown away by the ideas generated, that the gathering helped her to avoid seeing marketing and communications as a tactical add on and instead will now use them to strengthen their core purpose.

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You’re MarketingKind with John Grant

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xChange: How can we prepare for the worst while aiming for the best?