Digital Fireside: Marketing and the chief executive with Alan Thompson

In our July Digital Fireside Annabel Venner, an award-winning board level marketer, interviewed Alan Thompson, CEO of NRS Healthcare, to explore the relationship between marketing and the CEO.

We covered everything from 'what is a CEO?' to 'how can we ensure that living longer is a positive?'. We discussed simplification of design, the 80/20 rule for marketing experimentation, the needed redistribution of wealth, and cartoons for greater internal communications impact!

Below is a short clip from the session and members can login to watch the replay of the full interview in the Library.