The launch of The Purpose Upgrade

On September 22nd MarketingKind members came together with friends and supporters to celebrate the launch of Paul Skinner’s second book The Purpose Upgrade: Change your Business to Change the World. Change the World to Save your Business.

The launch party took place in the incredible setting of Daunt Books in Marylebone. Caroline Taylor, OBE introduced Paul and he spoke about why he wrote the book.

John Griffith of Social Video filmed the event and you can watch Paul’s talk below.

We will be coming together to further explore the ideas from Paul’s book in an xChange on November 8th where we’ll address the question ‘How can we upgrade the purpose of enterprise?’. You can register for that xChange here.