Using humour to make greater positive change more accessible with Tom Fishburne

In our November Digital Fireside with Tom Fishburne, The Marketoonist, we explored how humour can be used to bring people together, to overcome barriers and to hold a mirror up to more accurately reflect and hence be able to better address sensitive or difficult topics.

Lauren Cooper, Senior Marketing Manager at Amplifi Captial, hosted this session and interviewed Tom to explore his creative process, how he thinks about humour and why he believes affiliative humour is the most appropriate type of humour for a business context.

The conversation made us think differently about how we can bring humour into our businesses and use it more intentionally to create bonds between colleagues, with customers and with the communities we support. And how we can use it to build a more engaging culture where colleagues can bring their whole personalities to work.

Tom has been connecting and elevating the marketing community around the world with his insightful cartoons for decades and it was a privileged to host him at MarketingKind.

You can watch the full interview portion of the Fireside below or listen to it as a podcast here.