xChange: What is the return on purpose?

There is a lot of talk about purpose in business, but who really benefits from it?

In this xChange Paul Skinner and Elaine Roberts interview Professor Alex Edmans, author of Grow the Pie: How Great Companies Deliver Both Purpose And Profit, to learn more about Alex’s rigorously evidence-based approach to understanding the value of purpose in business.

You can watch the full replay of the xChange below.