You’re MarketingKind: Our summer reading lists with Elaine Roberts
In our August You're MarketingKind Elaine Roberts led a fascinating group discussion on why, what and how we read. As a result of this session we're now sharing the MarketingKind 100 summer reading recommendations with suggestions from members, books that we've discussed with the authors in our gatherings and books written by members and discussed in our gatherings.
Below is a short clip from the gathering and our MarketingKind 100 - Summer Reading Recommendations!
Books recommended by MarketingKind members
Category Title Author
Biography And Away… Bob Mortimer
Biography Permanent Record Edward Snowden
Biography Just Kids Patti Smith
Brand The Social Brand Huib van Bockel
Business Company of One Paul Jarvis
Business What You Do Is Who You Are Ben Horowitz
Business Shoe Dog Phil Knight
Climate Emergency Regeneration Paul Hawken
Coaching The Chimp Paradox Steve Peters
Culture Humankind Rutger Bregman
Culture Ai Weiwei Speaks Hans Ulrich Obrist
Culture Welcome to Everytown Julian Baggini
Digital Sustainable Web Design Tom Greenwood
Economics Value(s) Mark Carney
Fiction Klara and the Sun Kazuo Ishiguro
Fiction The Princess Bride William Goldman
Fiction Where the Crawdads Sing Delia Owens
Fiction Truly, Darkly, Deeply Victoria Selman
Fiction One Night in Winter Simon Sebag Montefiore
Geopolitics Prisoners of Geography Tim Marshall
Geopolitics Freezing Order Bill Browder
History Storm from the East Robert Marshall
Inequality Invisible Women Caroline Criado Perez
Information/Intelligence Knowledge and Information Peter Frankopan
Marketing Permission Marketing Seth Godin
Marketing Tribes Seth Godin
Marketing Predatory Thinking Dave Trott
Marketing Pop! Sam Horn
Marketing The Practice Seth Godin
Marketing The 12 Powers of a Marketing Leader Thomas Barta and Patrick Barwise
Nature An Immense World Ed Yong
Nature The Sea is Not Made of Water Adam Nicolson
Nature Braiding Sweetgrass Robin Wall Kimmerer
Philosophy Stillness is the Key Ryan Holiday
Philosophy The Courage to be Disliked Ichiro Kishimi and Fumitake Koga
Philosophy The 4 Agreements Don Miguel Ruiz
Philosophy The Power of Meaning Emily Esfahani Smith
Philosophy Man’s search for meaning Viktor Frankl
Philosophy Divine Beauty John O'Donohue
Purpose Net Positive Paul Polman and Andrew Winston
Purpose Competition is Killing Us Michelle Meagher
Purpose Do Purpose David Hieatt
Psychology Thinking, Fast and Slow Daniel Kahneman
Psychology The Social Animal David Brooks
Social Real Impact Morgan Smith
Social The Corporate Social Mind Derrick Feldmann and Michael Alberg-Seberich
Statistics How to Make the World Add Up Tim Harford
Storytelling Do Story Bobette Buster
Storytelling Storyworthy Matthew Dicks
Storytelling Wonderworks Angus Fletcher
Storytelling The Story Paradox Jonathan Gottschall
Sustainability How Bad are Bananas? Mike Berners-Lee
Time Management Four Thousand Weeks Oliver Burkeman
Time Management The 100 Year Life Lynda Gratton & Andrew Scott
Well-being Breath James Nestor
Books discussed with the author in MarketingKind gatherings
Category Title Author
Climate Change There is no Planet B Mike Berners-Lee
Climate Change Greenovation, Emerald Cities Joan Fitzgerald
Creativity The Practice, This Is Marketing Seth Godin
Brand Communities Building Brand Communities Carrie Melissa Jones and Charles Vogl
Brand Communities The Culting of Brands Douglas Atkin
Diversity and Inclusion The Power of Difference Simon Fanshawe, OBE
Economics Post Grow, Prosperity Without Growth Tim Jackson
Global Trends Rescue Ian Goldin
Marketing The Hero Trap, Goodvertising Thomas Kolster
Modern Slavery Stolen Lives Louise Hulland
Purpose Grow the Pie Alex Edmans
Resilience Apocalypse How? Sir Oliver Letwin
Social Enterprise Heligan, Eden Sir Tim Smit
Social Psychology Redirect, Strangers to Ourselves Timothy D Wilson
Books written by MarketingKind members and discussed in gatherings
Category Title Author
Behaviour Change Alchemy, Transport for Humans Rory Sutherland
Business Love Work, Superfast Sophie Devsonshire
Diversity and Inclusion Belonging, The Glass Wall, Tell the Truth Sue Unerman
Marketing Sustainable Marketing, Myths of Social Media Michelle Carvill, Gemma Butler
Marketing Ethical Marketing and the New Consumer Dr Chris Arnold
Marketing The Whole Marketer Abigail Dixon
Marketing Excerpts from Experts: Marketing Joel Barnett (Fortune Hill Media)
Marketing Greener Marketing, Better, Made With, Co-opportunity, The Green Marketing Manifesto, The Brand Innovation Manifesto, After Image John Grant
Well-being The Seed Handbook, Bloom, Grow Lynne Franks, OBE
Strategy The Purpose Upgrade, Collaborative Advantage Paul Skinner