You’re MarketingKind: What is ethical in a cost of living crisis?

In our October 12th You’re MarketingKind discussion we asked Isabel Lydall, founder of Curiosity and Clarity, to share her take on the challenging question ‘what is ethical in a cost of living crisis?’.

Isabel’s top three tips for brands are:
1) Prioritize: What can you focus on that will make the biggest difference (to your customers and to the environment)?
2) Communicate: Are you honest in addressing real challenges and dilemmas?
3) Plan for the long-term: Are you responding to the current difficulties in ways that will build long-term trust with your key stakeholders?

In the group discussion that followed we touched on the purpose of enterprise, which we will come back to in more details in our Nov 8th xChange, which you can register for here.

And you can watch Isabel’s introductory comments below.