You’re MarketingKind with Joe Kenner on open hiring

In our March You’re MarketingKind gathering Joe Kenner, CEO and President of Greyston Bakery, shared the incredible story of their award-winning social enterprise and how it is transforming how we view employment.

Although most of us had not previously heard of Greyston Bakery, we were all familiar with their products (they make the brownies that go into Ben & Jerry's Ice Cream).

But as incredible as their brownies are, it's not their most important export.

They are working to create 40,000 job opportunities and $3 billion of economic impact through open hiring by 2030.

Businesses such as The Body Shop and IKEA are using their open hiring model to overcome the hiring challenges of attracting and retaining talent, while creating social impacts.

If your organisation might be a good fit for open hiring I encourage you to reach out to Joe and his team to explore the possibility of how you could give people hope.

Members commented:

“Great conversation, thought provoking and inspiring!”

“Joe made a great point, that if you don’t have the opportunity to offer ‘open hiring’ we all have the opportunity to do ‘inclusive hiring’.”

“Such an inspiring conversation! I’ll definitely be thinking about how to spread the open hiring word far and wide.”

You can watch the full replay below or listen to it as a podcast here.