You’re MarketingKind with Marianne Hartley on creating iconic brands

In our September You’re MarketingKind with Marianne Harltey, author of Align & Shine, she led a guided meditation to help us connect to the heart. And from there we explored how we can create brands that align with our ideal clients and customers and drive meaningful change.

In the session we covered the need to bring both the left and right brain approaches to branding together (and it is often the right brain approach that is missing).

As Marianne put it: 'the heart often has a view that the head alone won't let us envisage. We connect with brands on an emotional level, so the feeling is where it starts. How do you want to leave your clients feeling? Every interaction with your brand should come from this space, this feeling that your brand creates.'

You can watch Marianne’s introduction to the discussion below.