You’re MarketingKind with Richard Wain on scripting a better tomorrow

In our November 28th You're MarketingKind gathering Richard Wain, CEO of Vu Online and founder of the Positive Nature Network, led a discussion on scripting a better tomorrow. He shared with us his recently published book of poetry called Beyond the Brink is the Beginning and the concept of Thrutopia, which has inspired his writing.

Richard began by taking us right back to the beginning of storytelling, possibly 400 millennia ago, and then brought us up to our present challenge of using stories to create the kind of future we would like to see.

He described the concept of Thrutopia as a narrative tool for taking actions in the present to create a better tomorrow.

Richard also kindly called the MarketingKind community a Thrutopian venture saying, "MarketingKind engages with the question of what can we do in the present to build a better future and it provides the space to share knowledge and opportunities to act towards that future".

You can watch Richard’s introductory comments from the gathering below.