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xChange: Is marketing nearly there yet? with Rory Sutherland

In our March xChange Claire Low, Marketing Director - Confectionary, Cadbury, Trebor, Halls at Mondelez, and Paul Skinner, founder of MarketingKind, will interview the amazing Rory Sutherland, Vice Chair of Ogilvy, The Spectator’s Wikiman, author of several books including Alchemy and Transport for Humans and a Founding Member of MarketingKind.

The discussion will dive into some of the key premises and ideas in Transport for Humans and how travel weaves together so many of today’s complex challenges, from sustainability to wellbeing. We’ll seek to evaluate how ready marketing is to live up to its fullest potential in helping humanity undertake a better journey as we face a complex nexus of potentially existential challenges. And we’ll explore what this means for us as a community of business leaders, marketers, and change-makers.

This will be our second MarketingKind xChange with Rory and you can catch up on the first one here on Thinking Differently about Thinking Differently with Mark Evans.

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9 March

You're MarketingKind: Sustainable consumption

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25 March

Coffee with a Cause with NHS Charities Together