In our March 7th xChange Claire Eades, Founder of Marmalade Film and Media, and Paul Skinner, Founder of MarketingKind, will interview Jon Alexander and explore the question ‘Can we all fix everything?’.
Jon is author of CITIZENS: Why the Key to Fixing Everything is All of Us. This deeply hopeful book seeks to reframe the moment in time we're living in as one of huge civic opportunity, not just crisis and collapse, and in doing so opens up a world of possibility for organisations and leaders across sectors and across the world.
Jon is co-founder of the New Citizenship Project, a strategy and innovation consultancy and B Corp that aims to shift the dominant story of the individual in society from Consumer to Citizen. NCP’s client list includes The Guardian, the European Central Bank, and the European Journalism Centre. They have partnered with the BBC, Amnesty International, National Trust, the British Film Institute, Tate galleries, the National Union of Students, YouGov, the Centre for Public Impact, the Food Standards Agency and the Food Ethics Council.
Having begun his career with a decade in the advertising industry at agencies including BBDO and Fallon, Jon is a proud former winner of Brand Republic’s Big Idea of the Year Award, for creating the concept of MyFarm in 2011: handing over decision making on a real working farm to the public by online vote and debate as a way of engaging people with sustainable food production.
In making the transition from consumer marketing to fostering active citizens, Jon has become a pioneer of the kind of thoughts and actions most appreciated at MarketingKind and we look forward to diving into our most important meta-narratives with him and exploring how we can change them, our work and our shared outcomes for the better.
Reserve your free place using the form below or on Eventbrite here.