In this xChange Caroline Taylor, OBE, former CMO of IBM Global Markets, interviews Gemma Butler and Michelle Carvill to explore ideas from their new book Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good. We discuss everything from our role in narrating a better pathway to sustainability, to shifting how we live, achieving environmental and social growth and recognising Earth a key stakeholder. In addition to writing Can Marketing Save the Planet?, Gemma and Michelle are also hosts of the podcast by the same name and authors of Sustainable Marketing: How to Drive Profits with Purpose.