In our September You're MarketingKind gathering we explore the business case for biodiversity with Shana Gavron, founder of Endangered Wildlife OU. Shana explains, "Biodiversity could be our greatest employer, our greatest employee and our greatest trade partner. And it doesn't ask for anything except to be allowed to do what it has to do." Shana is leading the way in creating a new universal system for measuring biodiversity by calculating reliable financial values of biodiversity and helping businesses to integrate biodiversity into their reporting and decision-making.