Tom Fishburne, The Marketoonist, on using humour to drive change

In our November Digital Fireside with Tom Fishburne, The Marketoonist, we explore how humour can be used to bring people together, to overcome barriers and to hold a mirror up to reflect difficult or sensitive topics. Lauren Cooper, Senior Marketing Manager at Amplifi Captial, hosts this session and interviews Tom. And both Tom and Lauren share their favourite cartoons. The conversation explores Tom's creative process, how he thinks about humour and why he believes affliative and self deprecating humour are the most appropriate types of humour for a business context.

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