You’re MarketingKind with Sally Donohoe and Dr Chris Arnold

In our March You’re MarketingKind gathering we discuss how we can close the attitude-behaviour gap in Gen Z ethical consumption with Sally Donohoe and Dr Chris Arnold.

Sally Donohoe is a B2B marketing expert as well as a research author and consultant on ethical consumer behaviour. And Dr Chris Arnold is a creative, strategist, speaker, entrepreneur and author of Ethical Marketing & The New Consumer.

An important conclusion from Sally, "To win these young consumers over, you need to convince them their actions count.”

You can watch Sally and Chris’s opening remarks below.