Fireside with Louisa Ziane on Brands and Systems Change

On April 20th members came together at The Ministry and online to discuss Brands and Systems Change with Louisa Ziane, COO of Toast Ale. Neil Davidson, CEO of HeyHuman, hosted and interview Louisa to explore why Toast Ale was started, how they are creating systems change and what we can learn from their approach to building a more sustainable food system through a fun and delicious brand.

We learned about Toast Ale’s barstool activists, using the Founders’ Pledge and Equity for Good to ensure investors’ long-term commitment to change and how great products can be a gateway drug to for ethical behaviour change!

After the interview and group discussion there was networking while enjoying Toast Ale.

Below is a short clip from Neil’s interview with Louisa and members can watch the full interview in the Members’ Area Library.