Coffee with a Cause with SuperLooper

In our April Coffee with a Cause MarketingKind members came together to support the circular economy social enterprise SuperLooper.

Simon Garnett, Founder and Director of The Forge, hosted the session and interviewed Jenny Barrett, Founder of SuperLooper, to better understand how they are creating positive change through their pre-loved baby clothes subscription service and how we could help them to grow.

After the interview members put their questions to Jenny and shared ideas for overcoming SuperLooper's current barriers. We explored how to overcome terms that may be off-putting like ‘second-hand’ and ‘renting’ clothing. We talked about how we can correct assumptions around some of the potential ‘assumed negatives’ and help people find the ‘discovered positives’ of the system. And we tried to find the right hierarchy of benefits in helping parents to save time, money and the planet while providing great looking clothing for their babies.

We will continue to support SuperLooper's work and if you're interested in joining us please get in touch.