xChange: How can we upgrade the purpose of enterprise? with Paul Skinner

On November 8th we came together both in person and online to ask the question ‘How can we upgrade the purpose of enterprise?’. Célia Pronto, Managing Director of Love Home Swap, and Claire Kennedy, Sustainability Consultant, interviewed Paul Skinner, founder of MarketingKind and author of The Purpose Upgrade: Change your business to save the world. Change the world to save your business. 

In the conversation we explored questions such as How can we foster big enough ideas to climb our way out of our current crises? How can we build purposeful solutions to problems that have frankly arisen by accident and neglect? And what role can enterprise now best play in unlocking a prosperous shared future? 

MarketingKind members posed their questions and shared their insights and together we considered how businesses can play a greater role in addressing society’s shared challenges. 

The audio quality was poor on the recording, but we are working to improve and share it.