xChange: What makes cause marketing partnerships work for both sides?

This xChange explores how to build effective cause marketing partnerships, with valuable insights to deploy whether you work for a small or large charity or a small or large business.

The panelists include: Emma Ihsan, Joint Head of Corporate Partnerships at Mind, Lisa Basford, Founder of Good Endeavours, previously Head of Partnerships and Social Impact at O2 and Global Director of Corporate Responsibility at IHG, and Laurence Stock, Global Commercial and Marketing Director of Travel Experiences at Collinson. The discussion is hosted by Steve Walker, chair of MarketingKind, who helps the panelists to tease out the secrets of achieving more successful partnerships.

The session also features four great causes who would like your help with building better partnerships: TheGivingMachine, The National Youth Arts Trust, aDoddle and The Centre for Peaceful Solutions.