xChange with John Elkington

In our January 18th xChange Paul Skinner and Louise McLaren interviewed sustainability pioneer John Elkington. The headline question for the discussion was 'How can we regenerate our fragile world?' and the conversation covered everything from how to identify and support Green Swans to whether 'sustainability' is still a useful term.

You can watch the full replay including live audience questions below.

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You’re MarketingKind with Richard Maryniak on connecting UK brands and farmers