You’re MarketingKind: Sustainable consumption with Helen Brain

In our March 9th You're MarketingKind gathering Helen Brain, Head of Strategy at MediaCom, shared her thoughts on sustainable consumption and a framework that she's developing to help agencies and brands to change their consumption models.

You can watch Helen’s opening remarks below. Members then discussed the topic and gave Helen feedback on possible ways to improve her framework. There was a general consensus that this framework is greatly needed and the group was interested in helping to further develop it and share it when ready.