You’re MarketingKind with Benazir Barlet-Batada

In our December 14th You're MarketingKind we had the pleasure of hearing from Benazir Barlet-Batada, Marketing Director of Cadbury, Green & Black's and Maynards Bassetts, about the wonderful founding story of Cadbury and what 'brand generosity' means to her. The group then put our questions to Benazir and shared our own reflections about brand generosity.

You can watch Benazir’s opening remarks below.