On Dec 10th Steve Walker, Chair of MarketingKind, and our panel of experts explored the question ‘What makes cause marketing partnerships work for both sides?’.

You can watch the full replay of the gathering below.

We created this xChange in response to the many marketers and charity leaders who said they would like to learn how to develop more effective cause marketing partnerships.

Steve Walker chaired the session and our panel of experts included:

• Emma Ihsan, Joint Head of Corporate Partnerships at Mind

• Lisa Basford, Founder of Good Endeavours, previously Head of Partnerships and Social Impact at O2 and Global Director of Corporate Responsibility at IHG

• Laurence Stock, Global Commercial and Marketing Director of Travel Experiences at Collinson

Participants had the chance to explore with our panelists what makes a cause partnership work for both sides. And we introduced four causes that were actively looking for marketers who can help them to improve their partnership offerings.