In our February 5th Digital Fireside Tom Hadley, founder of Exodus 25, will interview Lotte Jones, Chief Commercial Officer of The News Movement (TNM), to explore the future of media.

The News Movement is a modern media company, born on social. It promises to, “…tell stories that matter, to audiences that care, at the speed they move.”

TNM is doing an incredible job of engaging younger generation in factual news content.

Its global community spans across three media brands that engage with over 50M people every month. They connect with audiences through TNM, The Recount, and Capsule.

TNM also has an agency called The Collective, which partners with brands interested in engaging Gen Z through campaigns.

Tom and Lotte will explore how TNM as grown over the last few years and what it aims to achieve. We will discuss how news media is changing, how it is funded and the relationship between brands and media.

Lotte is an award-winning communications leader with over 20 years’ experience leading and advising some of the world’s biggest brands and senior leaders during moments of transformation and reputational scrutiny.

Before joining TNM in 2022 she was Vice Chair of the PRCA Creativity in Comms Group, Partner at freuds and Creative Director at Teneo Blue Rubicon.