In our July Digital Fireside Paul Skinner, Founder of MarketingKind, will interview Nathalie Nahai, an expert in psychology, persuasive tech and human behaviour and author of Business Unusual and Webs of Influence. Together we will dive into what it means to be human in an age of tech turbulence and transformation and the implications for us as marketers and change makers.

Is our role just to understand emerging technologies and how clients and the organisations we work with can use them to achieve their goals? Or to change the system in which these goals are created in the first place? And how can we go about harnessing AI not to diminish but to increase our personal, professional and cultural agency in seeking to improve the world around us?

We will learn more about Nathalie’s journey and how her work can help us all to better understand and appreciate our own opportunities in this rapidly changing technological environment.

Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today. Having studied psychology and worked as a web designer early in her career, her frustration at the lack of a comprehensive framework through which to understand online behaviour, led her to write what has since become an international best-seller: Webs Of Influence: The Psychology of Online Persuasion (Pearson).

Adopted as the go-to manual by business leaders and universities alike, Webs Of Influence has been translated into 7 languages, and alongside her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, serves as the cornerstone for Nathalie’s work with clients including Google, Accenture, Unilever and Harvard Business Review, among others.

Whether speaking to audiences of thousands, or leading executive roundtables for private clients, Nathalie’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business.

In 2021 Nathalie launched TheValuesMap.com, a free tool developed in collaboration with Dr Kiki Leutner of Goldsmiths University, to help people within organisations understand, communicate and practically express the values they stand for. A behavioural science advisor and member of the BIMA Human Insights Council, Nathalie also hosts The Hive Podcast, Guardian podcasts, and contributes to national publications, television and radio on the impact of technology in our lives.

If you’re not yet a member of MarketingKind and you would like to join to attend this gathering you can sign up for our 30-day free trial membership by completing your application here.