Rob Harrison-Plastow, CEO of Source Nine Insights, will lead our July You’re MarketingKind discussion on empathy and what we can all do to unlock emotional insights.

So much of behaviour is driven by emotion but too often our strategies for communication pay no more than lip service to it, or make do with gut feel and assumptions. In this discussion Rob will share organising principles and frameworks for navigating and mapping emotional landscapes that unearth a deep logic to our emotional worlds. This will help us all to better understand ourselves, our relationships and our customers at a deeper level through empathy.

Rob Harrison-Plastow is the CEO of Source Nine Insights, an agency dedicated to unlocking insights that improve connection, communication and understanding to help businesses better serve their customers. He also writes about the emerging ecological paradigm, advises global climate movements and spent several years at the University of Exeter with a focus on transformative learning theory.

If you’re not yet a member of MarketingKind and you would like to join to attend this gathering you can sign up for our 30-day free trial membership by completing your application here.