For our launch xChange we invited John Grant and global leaders from IBM, Divine Chocolate and Love Home Swap to enlarge our vision for how marketing can change the world. The session was also include an opportunity to use our skills to support the Dear Green Santa campaign.

You can watch the full replay of the gathering below.

The event was hosted by the Chair of MarketingKind Steve Walker. He invited John Grant, author of Greener Marketing, to lead us on an imaginative journey into how marketing could make a greater contribution to humankind, alongside an inspiring line-up of panelists including:

• Caroline Taylor, Chief Marketing Officer for IBM Global Markets

• Mandy Bobrowski, Marketing Director of Divine Chocolate

• Célia Pronto, Managing Director of Love Home Swap

Participants were invited to ask questions and share reflections.

And we all had the opportunity to offer our own unselfish marketing expertise to support the Dear Green Santa campaign to empower kids to express their desires for the planet!