In our March 18th You’re MarketingKind gathering Chris Baker, author of Obsolete: How Change Brands are Changing the World and founder of Serious Tissues, will lead a discussion on how to create a world-changing brand.

Chris is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale. Over 1.2m trees have been planted in just three years.

Chris has previously worked as head of strategy and social change at FCB Inferno, the UK’s leading communications agency for campaigns that generate social change. Through his work in the communications industry, Chris has worked on projects tackling some of society’s most pressing issues, from knife crime and climate change to homelessness and poverty.

He is also the Co-Founder of Change Please, a coffee brand that has helped hundreds of homeless people off the streets by training them as baristas, and is available in 23 countries. Change Please was named the World’s Leading Social Enterprise in 2018 and in Marketing Week’s 100 Most Disruptive Brands in the World.