In our March 6th xChange Catherine Archer, MarketingKind member, founder of Brand Archery and former CEO of JING, will host and interview Wim Vermeulen, strategist, author, keynote speaker, and partner at BUBKA, to explore the enormous topic of the future of marketing.

Together we will explore our hopes and fears for where marketing is going and how it will be further impacted by technological developments. And how we think marketing can adapt to better support human thriving.

Wim’s work focuses on the 'Demand Shift', examining how corporate sustainability drives business growth, enhances brand value, and inspires consumers toward less but more sustainable consumption.

In 2023, his contributions were recognized by the marketing industry with the Silver Marketing Leadership Award, and his latest book, Speak Up Now: Marketing in Times of Climate Crisis, received the PIM Literature Award in the Netherlands.
 
In 2024, BUBKA was awarded Agency of the Year in the Positive Impact category, and its Net Credibility Score (NCS) research work won an AMMA award.