How can purposeful enterprise prevail in turbulent times? In our November 14th xChange Paul Skinner, founder of MarketingKind, interviews David Boynton, former Chief Executive of iconic British brand The Body Shop to explore this question. David has been no stranger to turbulent times, taking over The Body Shop after what was widely regarded as a difficult period under the ownership of L’Oréal, leading a purpose-driven revival under the ownership of Brazilian B corp Natura, and navigating the global health crisis of the pandemic, followed by a polycrisis including international conflict, and a high cost of living, high cost of borrowing and high inflation.