In our February 13th xChange Caroline Taylor, OBE, former CMO of IBM Global Markets, will interview Michelle Carvill and Gemma Butler, hosts of the Can Marketing Save the Planet? podcast and authors of Sustainable Marketing, to discuss their new book and practical ways marketing can help save the planet.

Their latest book Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good was published on January 4th and Seth Godin endorsed it saying the book is, “Urgent, relevant and actionable”.

Register for your complimentary ticket on Ticket Tailor here.

In our fast-moving and consumer-driven world social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.

Can Marketing Save the Planet? takes a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

In addition to being a co-author of Can Marketing Save the Planet? and Sustainable Marketing, Gemma is a strategic, collaborative and ideas driven leader who likes to challenge convention. She is the former Marketing Director at the CIM and Co-Founder of Can Marketing Save the Planet - championing “Sustainable Marketing”. She co-hosts the ‘Can Marketing Save the Planet?’ and is a speaker and guest lecturer.

Michelle is an experienced marketer championing Sustainable Marketing and rethinking marketing - committed to aligning and educating the approx 10.6m marketers on the planet. In addition to Can Marketing Save the Planet? and Sustainable Marketing she has published five books and is an agency founder and consultant. She is the co-host of the ‘Can Marketing Save the Planet?’ podcast, is certified carbon literate, a CIM course director and a Thinkers360 - Top 50 Thought Leaders in Sustainability.