Recent research published by the University of Bath found that 56% of young people think that humanity is doomed, so in our February xChange we asked Ian Goldin ‘Can we rescue humanity?’. Together we explored how we can learn the lessons from the pandemic to avoid sliding back into 'business as usual' without doing what we must to prevent further crises.

In our February You’re MarketingKind Joel Barnett, Managing Director of Fortune Hill, led a group conversation on charity partnerships and shared his experience of uniting the marketing community in raising over £100,000 for NHS Charities Together by creating the book Excerpts from Experts. Joel kicked off the group discussion by asking ‘how can we make it more of a priority for businesses to give back?’.

Louise McLaren, a Founding Member of MarketingKind, was inspired to host an xChange to explore whether the concept of ‘sustainability’ was ambitious enough considering the current state of the world. She wanted to bring together a panel of entrepreneurs building businesses that are truly regenerative and to explore together how we can all do more to create responsible enterprises fit for the challenges we face.

Our January You’re MarketingKind gathering with Aidan Morrison was a great way to start the New Year. In the session Aidan shared the value of changing our mental and physical states to be better equipped for expansive or creative thinking. He led us in a quick practical demonstration of how we can take a moment at any point in the day to settle our minds and relax our bodies.

The Dear Green Santa volunteer team, made up of many MarketingKind members, is having a wonderful time encouraging everyone to share their wishes for the planet with Green Santa. The highlights so far for this year’s campaign include being featured by Sky News, an amazing film of a skateboarding Green Santa and school workshops and events across the UK and Europe.

In our December 14th You're MarketingKind we had the pleasure of hearing from Benazir Barlet-Batada, Marketing Director of Cadbury, Green & Black's and Maynards Bassetts, about the wonderful founding story of Cadbury and what 'brand generosity' means to her.

In our December 1st Digital Fireside Claire Kennedy, founder of Twenty Thirty, interviewed Thomas Kolster, author of The Hero Trap and Goodvertising. Thomas shared with us how we can better empower people to change for the better through our businesses and brands.

In our November Coffee with a Cause Eric Fulwiler, CEO of Rival, interviewed Matthew Powell, CEO and founder of Breaking Barriers, and led a group of MarketingKind members in answering the question 'how can we share powerful stories of refugees in a new and innovative way?'.

In our November xChange Paul Skinner, founder of MarketingKind, and Emma Ihsan, Joint Head of Corporate Partnerships at Mind, interviewed Professor Timothy D. Wilson, author of Redirect and Strangers to Ourselves. Together we explored the inner narratives that truly guide our behaviour and how we can change these narratives across society to achieve positive social outcomes.

In our November 3rd You're MarketingKind Gordon Charlton and Adam Bell, Directors of the agency Moment, led us in a group discussion on the topic of 'making a just transition to a low carbon economy'.

Bob Boxer, Co-founder of the agency Cafe, hosted our October 29th Coffee with a Cause and interviewed Rosaline Scott and Alison Rogers, the mother and daughter Founders of the oral health social enterprise Toothbuckle.

On October 20th Paul Skinner and Lauren Cooper hosted our ‘what is the path to climate compatible living?’ xChange, which featured a fantastic panel including Mike Berners-Lee, author of There is no Planet B, Joan Fitzgerald, author of Greenovation, and John Grant, author of Greener Marketing.

In our October 6th You’re MarketingKind Gemma Butler and Michelle Carvill, authors of Sustainable Marketing, led us in a fantastic discussion of the question ‘Can marketing save the planet?’.

In the run up to COP26 we’re hosting a series of events to help marketers play a role a bigger role in tackling the climate emergency.

In our September Coffee with a Cause MarketingKind members led by Lauren Cooper helped Dear Green Santa to empower children and families to take positive action on climate change.

There is a lot of talk about purpose in business, but who really benefits from it? In our September xChange Paul Skinner and Elaine Roberts interview Professor Alex Edmans, author of Grow the Pie: How Great Companies Deliver Both Purpose And Profit, to learn more about Alex’s rigorously evidence-based approach to understanding the value of purpose in business.

Yesterday we hosted a You’re MarketingKind with the fantastic Abigail Dixon to discuss what it means to be a Whole Marketer. At the start of the session Abby shared with us her concept of the whole marketer and why she wrote the book. And together we discussed what being a whole marketer means to each of us.

This week we had the pleasure of catching up with Scott Britton, Founder of Battle Cancer, to learn how they have been using the advice from our May Coffee with a Cause to provide more inclusive wellness support to people recovering from cancer and raise more funds for cancer charities.

Once a month our members come together to welcome new members and share ideas. In our August 4th You’re MarketingKind we invited Sorana McCarron (Duca) to introduce her research on how marketing has changed in the UK charity sector as a result of Brexit and the pandemic.

In our July 30th Coffee with a Cause Debra Sobel, Co-founder of Verity London, interviewed Alasdair Jackson, CEO of Recycling Lives to learn more about their work and how our members could help them to improve their marketing.