Jiajia Smith Jiajia Smith

xChange: How can we upgrade the purpose of enterprise? with Paul Skinner

On November 8th we came together both in person and online to ask the question ‘How can we upgrade the purpose of enterprise?’. Célia Pronto, Managing Director of Love Home Swap, and Claire Kennedy, Sustainability Consultant, interviewed Paul Skinner, founder of MarketingKind and author of The Purpose Upgrade: Change your business to save the world. Change the world to save your business. 

Read More
Jiajia Smith Jiajia Smith

Coffee with a Cause with the Ideas Foundation

In our October 7th Coffee with a Cause members came together to support the work of the Ideas Foundation. Lisa Basford, founder of Good Endeavours, hosted the session and interviewed Heather McRae, CEO of the Ideas Foundation, and her team.

Read More
Jiajia Smith Jiajia Smith

The launch of The Purpose Upgrade

On September 22nd MarketingKind members came together with friends and supporters to celebrate the launch of Paul Skinner’s second book The Purpose Upgrade: Change your Business to Change the World. Change the World to Save your Business.

Read More
Jiajia Smith Jiajia Smith

You’re MarketingKind: Our summer reading lists with Elaine Roberts

In our August You're MarketingKind Elaine Roberts led a fascinating group discussion on why, what and how we read. As a result of this session we're now sharing the MarketingKind 100 summer reading recommendations with suggestions from members, books that we've discussed with the authors in our gatherings and books written by members and discussed in our gatherings.

Read More
Jiajia Smith Jiajia Smith

Coffee with a Cause on climate education

In our July Coffee with a Cause we worked with Heena Dave, Curriculum Designer at Teachers Development Trust, and Dr Leigh Hoath, Senior Professional Practice Fellow, School of Teacher Education at Leeds Trinity University, to promote a more evidence-based approach to sustainability and climate change education in the UK.

Read More
Jiajia Smith Jiajia Smith

You’re MarketingKind: Why we consume with Helen Brain

In our July 5th You're MarketingKind we asked Helen Brain, Head of Sustainability at MediaCom, to come back to lead another discussion on sustainable consumption. In this session Helen built on the framework, which she shared with us in March and together we explored 'why we consume'.

Read More
Jiajia Smith Jiajia Smith

Coffee with a Cause with Gloves Not Gunz

How can you reduce youth violence while helping to build the confidence, resilience and the life chances of young people?

Supporting Gloves Not Gunz is a great place to start. Adam Ballard and Ben Eckett have created a programme that focuses on diverting and preventing young people from participating in crime by using boxing, jujitsu and yoga as a way to engage them.

Read More
Jiajia Smith Jiajia Smith

Coffee with a Cause with Leeds Powerchair Football Club

In our May Coffee with a Cause Roy Sandbach, OBE interviewed club secretary Paul Gorman to learn more about Leeds Powerchair Football Club. Together we discussed with Paul how we can help to professionalising LPFC’s marketing and support the growth of their club as well as the sport of powerchair football.

Read More
Jiajia Smith Jiajia Smith

xChange: How can business unleash the true power of diversity?

In our May xChange Claire Kennedy, founder of Twenty Thirty Consulting, hosted a brilliant panel of experts including Simon Fanshawe, OBE, Aimée Massey and Jeffrey Arthur to explore the question ‘How can business unleash to the true power of diversity?’. It was an incredibly rich conversation filled with practical advice.

Read More
Anna Mullenneaux Anna Mullenneaux

Digital Fireside: Becoming a non-executive director with Célia Pronto

In our April 13th Digital Fireside Bob Boxer, co-founder of the cafe agency, interviewed Célia Pronto, Managing Director of Love Home Swap, to find out how she prepared for her first NED role, what she has learned from the NED positions she holds and her advice for others interested in taking one on.

Read More
Jiajia Smith Jiajia Smith

Coffee with a Cause in support of the Ukraine Appeal

In our March 25th Coffee with a Cause MarketingKind members came together to help Joel Barnett and his team to unite the marketing industry in raising money for the DEC's Ukraine Appeal by engaging brands in offering money can't buy prizes in a monthly prize draw.

Read More
Jiajia Smith Jiajia Smith

xChange: Is marketing nearly there yet? with Rory Sutherland

In our March 15th xChange Paul Skinner and Claire Low interviewed Rory Sutherland, advertising guru, author, columnist, speaker and behaviour change genius, to explore how marketing can help us to take better journeys in the literal sense of making our transport systems more people-friendly. 

Read More
Jiajia Smith Jiajia Smith

Coffee with a Cause with Global Generation

On Friday 4th March we had the pleasure of meeting up with MarketingKind members in person for the first time at Global Generation’s Story Garden in King’s Cross. Together we explored their brand story and how we could help them to engage more young people in joining their Generators programme to become the next generation of eco crusaders.

Read More